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1. Prep

You know first impressions matter when it comes to executing a quick, successful home sale. But you may not know how to best prepare your home for buyers and which efforts will get you the most bang for your buck. As part of our pre-listing process, we’ll determine the most effective strategy for putting your home’s best foot forward from the moment it hits the market. If your property needs more than a simple sprucing, we’ll connect you with our extensive network of vetted home professionals to help you get the job done right.

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2. Price

While property prep and marketing are important pillars of our listing strategy, we truly believe pricing is king when it comes to getting your home sold quickly for top dollar. With decades of successful closings under our belt, we’ve built an intimate knowledge of buyer behavior and neighborhood values in each of Portland’s unique communities. This deep, cellular-level understanding of the market allows us to leverage home pricing to attract reliable(excited), committed buyers without leaving any money on the table.

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3. Position

Strategic positioning can mean the difference between sitting on the market for 30 days or getting 3 offers in the first weekend. (And )While we can’t control the market, we can determine when and how your home is presented to potential buyers - and therefore, create a strategy for maximum impact on the market from day One. it has in the early stages of listing. To maximize your return, we’ll carefully consider seasonality, the competition in the marketplace and buyer demand so we introduce your home at the perfect moment to win.


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